Dry January? You’re in luck: It’s NH Mocktail Month and local establishments are on board

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CONCORD, NH – As part of Dry January, the New Hampshire Liquor Commission (NHLC) is teaming up with Brown-Forman and its brands, Jack Daniel’s, Herradura, Korbel and Chambord, as well as dozens of local restaurants, to introduce New Hampshire Mocktail Month.

This program, launched to help establish a safer and more inclusive drinking culture in New Hampshire, is the latest evolution of an award-winning, multi-year collaboration between NHLC and Brown-Forman focused on responsible alcohol service and consumption. As part of the program, NHLC and Brown-Forman have also teamed up with a nonprofit organization, the SAFE Bar Network, to train local hospitality teams on the skills needed to prevent forms of harm and overconsumption.    

In celebration of New Hampshire Mocktail Month, 70 establishments statewide are featuring specialty alcohol-free libations, known as mocktails, on drink menus for the entire month of January. NHLC also created an extensive online Mocktail Month Recipe Guide featuring all instructions and ingredients necessary to craft and enjoy mocktails at home, available to download at www.liquorandwineoutlets.com/responsibility.

“New Hampshire Mocktail Month redefines the way consumers socialize and celebrate, and we are proud to partner with Brown-Forman to promote a safe and inclusive drinking environment,” said NHLC Chairman Joseph Mollica. “This award-winning program also allows restaurants to better accommodate customers who are choosing not to imbibe or simply want to pause drinking by offering them elevated and creative alcohol-free options. With 70 local restaurants taking part and an extensive online recipe guide, enjoying a delicious mocktail has never been easier.”

The following restaurants across the state are participating in New Hampshire Mocktail Month: 

  • 104 Diner – New Hampton
  • 2 Doors Down – Somersworth
  • 7-20-4 Lounge – Londonderry
  • 815 Provisions & Cocktails – Manchester
  • Airport Diner – Manchester
  • Back Bay Boathouse – Wolfeboro
  • Bernie’s Beach Bar – Hampton
  • Birch on Elm – Manchester
  • Bistro603 – Nashua
  • Bonfire Restaurant & Country Bar – Manchester
  • Buffalo Wild Wings – Concord, Manchester and Nashua
  • Camp – Meredith
  • Casey Magee’s Irish Pub & Music Hall – Nashua
  • Cellos Farmhouse Italian – Candia
  • Chapel + Main – Dover
  • Common Man – Ashland, Claremont, Concord, Lincoln, Merrimack and Windham
  • Coyote Grill – Waterville Valley
  • Ellacoya Barn & Grille – Gilford
  • Ember Wood Fired Grill – Dover
  • Front Row Restaurant – Exeter
  • Foster’s Boiler Room – Plymouth
  • Granita Enoteca – Keene
  • Holy Grail Food & Spirits – Epping
  • Industry East Bar – Manchester
  • JB’s On the Boardwalk – Hampton
  • Lab N’ Lager – Keene
  • Laconia Country Club – Laconia
  • Lago – Meredith
  • Lakehouse Grille – Meredith
  • Library Restaurant – Portsmouth
  • Logan’s Run – Hampton
  • Morrisseys’ Front Porch – Wolfeboro
  • Newick’s Lobster House – Portsmouth
  • Orchard Grille at Applecrest Farm – Hampton Falls
  • Otto – Portsmouth
  • Overboard Pub & Grill – Seabrook
  • Pier Clam Shack & Bar – Hampton
  • Pressed Café – Bedford and Salem
  • Ristorante Massimo – Portsmouth
  • Sea Ketch Restaurant – Hampton
  • Shanty Family Tavern – Portsmouth and Rollinsford
  • Shibley’s at the Pier – Alton
  • Stash Box – Manchester
  • Tara House Grill – Nashua
  • The Boardwalk Bar & Grill – Laconia
  • The Boardwalk Inn & Café – Hampton
  • The Breeze By The Bay – Meredith 
  • The Breeze Restaurant – Gilford
  • The Diplomat Cigar Lounge – Keene
  • The Goat – Hampton, Manchester and Portsmouth
  • The Italian Farmhouse – Plymouth
  • The Shaskeen Irish Pub – Manchester
  • The Town Cabin Pub – Candia
  • Toscana Italian Chophouse & Wine Bar – Portsmouth
  • Water View Grill – Portsmouth
  • Wally’s Pub – Hampton
  • Wing-itz – Dover, Hampton and Newmarket

To further emphasize the importance of responsible consumption, NHLC and Brown-Forman have partnered with the SAFE Bar Network to provide training to local establishments on preventing overconsumption. As part of New Hampshire Mocktail Month, Brown-Forman is covering the cost of training, valued at $2,500 per venue, for all participating restaurants. In addition to the free training, restaurants that join the SAFE Bar Network will also receive a discount on their hospitality insurance premium. 

“At Brown-Forman, we believe it is our duty to make sure our products are being marketed and enjoyed responsibly by encouraging awareness and empowering mindful choices,” said Tiffany Drury, Senior Alcohol Responsibility Specialist, Brown-Forman. “Responsibility is not just about individual choices, but also about fostering an environment that is safe and inclusive for everyone, and New Hampshire Mocktail Month allows us to promote that message in a unique way. We are proud to partner with NHLC to emphasize the importance of responsible service and consumption.”

NHLC is also encouraging consumers who visit participating New Hampshire Mocktail Month restaurants to share their experiences online by posting photos of their mocktail, tagging @nhliquorwine and adding the hashtag #NHMocktailMonth to their caption.

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