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PUBLISHER'S CORNER

We were out and about the other night when we got to discussing the cost of burgers. After paying what seemed like a lot for a fairly basic burger I decided to look up the going rate for a McBurger - something I haven't purchased in a long time. And it turns out they're not as cheap as they used to be.

So did everyone else, I guess, because McDonald's introduced its $5 Meal Deal to get us all through these tough economic times. They were only supposed to last through June but they are going to continue them now, at least through August. Why? Because they have boosted sales and brought more customers through the doors.

Of course the down side is that more customers = good. But rising costs of burger-fixins isn't great for the bottom line.

For now, they are going to keep the deal going because it's a people pleaser even if it's not a money maker.

And as for us, I think we'll cut our losses and keep supporting the mom-and-pop eateries.

We like the return on investment of supporting local.
Carol Robidoux
Publisher
(603) 930-0640
publisher@inklink.news
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